Every spring in New York City, there is a flurry of new plays and musicals opening on Broadway to beat the deadline for Tony Award nominations. Of course productions do also open other times of the year, but the spring opening season is the busiest time of the theatrical year. Broadway’s importance to the culture and economy of NYC cannot be emphasized enough – in the last year before the pandemic shutdown, 14,077,000 tickets were sold, bringing in $1.83 billion in direct and an estimated $14.7 billion in indirect money into the city’s economy. NYC tourism in general and Broadway theatre specifically continue to rebound since reopening, but estimates are that Broadway revenues are still down 8-10% compared to pre-pandemic numbers. In a business where only one out of every five productions that open on Broadway recoup the investment put in by producers, every move that can increase the probability that a given show will succeed will be taken.
I have watched the Tony Awards on television for decades now, and last year had the thrill of being able to attend. I have been to the Drama Desk Awards before, and really enjoyed, but the Tonys are another experience altogether. How did I manage this? A good friend was involved with the revival of Company (which did in fact win best revival) and was able to get me two tickets to the 2022 Awards – which were also the 75th Anniversary of the Tony Awards. As we approach the 2023 awards, I am looking back on what that experience was like. Spoiler alert: it was fantastic!
Now this year (2023), the televised ceremony – which serves as a way to publicize the new shows in a season in addition to giving out the awards – was in peril due to the WPA (Writers Guild of America) ongoing labor strike. Even though Broadway playwrights are members of The Dramatists Guild (which is a professional organization, not a union), many of them are also members of WPA from working in television or film. Some Broadway performers have written for TV or film and are members of the WPA. In addition, most members of the Broadway community are in their own unions (Actor’s Equity for performers, or Local 802 AFM for musicians, for instance) and would be unlikely to cross a picket line from another union. At one point it was announced that the Tony Awards would not be televised this year. But several writers who work both on Broadway and in TV/film (Martyna Majok, David Henry Hwang, Tony Kushner and Jeremy O. Harris among them) reached out to the WPA and asked them not to picket the ceremony – and they were successful (see this New York Times article for the details). It’s still not clear how the ceremony will be impacted by the strike, as members of the WPA who are nominees (and there are quite a few) have been asked not to attend and to pre-tape acceptance speeches. But there will be performances by nominated shows, and the awards will be given out.
Even before the strike, there were going to be some differences between this year’s ceremony and those in the past. It has been held at Radio City Music Hall for a long time, with a few interruptions (the Beacon Theater in 2011 and 2012, the Winter Garden Theatre when the first post-pandemic awards were handed out in September of 2021), but this year will be held far uptown in Washington Heights. The United Palace Theater, where it will be held on June 11, 2023, has far fewer seats than Radio City (3400 vs. 6000) but more than the Beacon or the Winter Garden. On the plus side, though, covid restrictions are much less rigorous than the procedure in place last year.
Last year, there were two sets of protocol in place. Those of us in the orchestra section, who could potentially be seen on camera, had to prove vaccination status, get a PCR covid test in advance and upload to get a digital health pass that would allow us into the venue. Then masks were optional for those in the orchestra (and from what I saw, most were not masked). For those in one of the mezzanines, proof of vaccination was acceptable, and masks were mandatory.
Also – and I only know this because I saw someone’s ticket who was trying to get in the main entrance but was in the mezzanine so was instructed to go along the side – not all the tickets were like the ones I had. The tickets for those in the orchestra were thick heavy embossed tickets in a black and silver envelope! The ticket I saw for someone who was going to the mezzanine looked like a regular Ticketmaster print out with a bar code. It was so exciting to get the fancy tickets a few days before the ceremony. Most years there are a limited number of tickets available for purchase by the way, but they are expensive (I looked, and for this year they were $775 and $575 – not scalped prices, the actual tickets from the Tony site) and you will be far away from the show. The orchestra level was for people directly involved in the nominated shows, or for presenters.
In addition, those in the orchestra had a required dress code – as our fancy ticket said, “Black Tie Only” – and a separate entrance (the main front entrance of Radio City) from those going to the mezzanines. Only those in the orchestra were allowed in the main lobby or the (really spectacular!) lower level bathrooms. There are bathrooms in the mezzanine, but not as opulently Art Deco, or as fun to pose in front of.
The section of the orchestra I was in was in the middle but far house right. The cast of A Strange Loop was in front of our Company section, and MJ the Musical behind us. Nominees from any show were seated closer to the stage, but would occasionally come by to say hi to their cast mates. Three rows in front of us, in a kind of Spring Awakening reunion, were Steven Sater, Jonathan Groff, and Lea Michele. I took a screenshot of the opening when The Music Man cast marched in, and circled my location:
I have been to other televised shows, so some of the aspects of how that works was familiar to me. But the Broadway-specific nature of the entire evening was a dream come true. Before the show began, they were playing Broadway songs. In commercial breaks they would show montages of things like this year’s shows, past Tony acceptance speeches, past Tony dance numbers, etc. They would then count down and when they got below five ask for applause as we came back live. People watching was so much fun, as during breaks people would get up to see their friends. It’s also a chance for people in the industry to meet or express appreciation for those they haven’t worked with. For instance, Philippa Soo and Renee Elise Goldsberry (Hamilton OBC) came and took selfies with some of the performers from A Strange Loop.
We all received a thick souvenir Playbill and there was merchandise you could only get there. I bought a tote bag and t-shirt that had the 75th Anniversary logo on the front and all the shows that had opened that season on the back, as well as sweatpants with the Tony Awards logo.
This year I will be watching at home again. I don’t know if I will ever be able to attend the Tony Awards in person in the future, but I certainly hope so! But if not, I will always have the memories of what it was like to be a part of that special crowd on the most important night of the entire Broadway season in June of 2022.
Julie Brannan, NYC residential real estate 